Young People Doing Cool Shit March 2026
Featuring Nader Nassereddine at The JUNO Awards/CARAS; Bhav Toor Kang at Fifth House; Jack Anderson at Concord Label Group;
BHAV TOOR KANG
Fifth House • Launched in October 2025, Fifth House is a consultancy and creative agency across music, art, film and fashion. They currently work with Simar,
SICKOFTHEINTERNET, Raaginder, and AKTV—spanning hop-hop to global sounds—and consult with artists on marketing, branding, creative direction, development, and PR.
In its first quarter, Fifth House launched two singles, collectively hitting over 700K streams in just two months. Content has already surpassed 5 million views across Instagram and TikTok, and releases have landed on major Spotify and Apple playlists—the only Punjabi artist featured on said playlists.
Bhav has always had a keen eye for talent. “I booked Talwiinder [at 5X] when he had around 500K followers.... Fast forward a year: he’s at nearly 7M.” Her work is dedicated to moving South Asian representation from tokenism to ownership, and creating economic pathways for South Asian talent.
“It’s about ensuring the next generation doesn’t have to fight for a seat at tables we’ve already built.”
Follow along: @fifthhouse.ca / fifthhouse.ca
JACK ANDERSON
Concord Label Group • Jack, Label Coordinator, is one of a two-person Canada-based team across 8 labels hundreds of diverse artists.
Responsible for Canada-tailored marketing campaigns and events, DSP reporting, data projections,
inventory management, “…and going to a lot of shows,” Jack’s work develops Canadian audiences.
A recent campaign saw a collaboration between the band Ghost and the Montréal Canadiens to market their Canada Skeletour stop. “During the Canadiens game, their iconic organist Diane Bibaud was dressed in Ghost regalia and played their hit ‘Mary On A Cross’ with Tobias Forge at her side. Complete with the Skeletour marketing across the arena and social media skit in tandem.” It was followed by custom Ghoul jerseys in Toronto and a Nardwuar interview in Vancouver.
“I’m always proud when we’re able to create a holistic marketing moment,” he says. “Having a way to ‘Canadian-ify’ our marketing tie ins is always bonus!”
Follow along: @concordlabelgroup / concord.com
NADER NASSEREDDINE
CARAS • As Marketing Manager for CARAS and The JUNO Awards Nader, has been a key architect on campaigns with record-breaking engagement across broadcast, digital, and social platforms, redefining how Canada’s Biggest Week in Music connects with audiences—especially younger fans.
With his strategic execution, the 2025 marketing partnership portfolio grew by 82%, while total partner marketing value increased by 64%, marking a record year for the organization. In collaborating with music industry associations from coast to coast and overseeing 30 marketing partners, he has become a connective force between artists, brands, and communities nationwide.
Nader says he is “driven by a mission to elevate Canadian talent and champion the country’s creative identity worldwide,” and considers his role an opportunity to “use marketing as a force for cultural connection and industry growth.”
Follow along: @thejunoawards @musicounts
